When it comes to website builders, few names are as recognizable or widely used as Wix. Known for its drag-and-drop interface, stunning templates, and massive app ecosystem, Wix has consistently positioned itself as the most versatile and beginner-friendly website builder on the market. As of 2025, it is widely considered the #1 website builder in the world, powering over 250 million websites across more than 190 countries.
But what exactly makes Wix so dominant? Is it really the best choice for your business or personal project? And how does it compare with alternatives like WordPress, Squarespace and Webflow? Notice that Weebly is deliberately not included in this list. This website builder falls significantly short both in terms of niche functionality (see the review) and in direct comparison to Wix.
This unbiased review breaks down everything you need to know – from how Wix works, to its strongest features, to the few drawbacks you should be aware of before committing.
What Makes Wix the #1 Website Builder in the World?
Wix has earned its top spot because it does what most platforms struggle with: it serves both beginners and professionals.
You can use Wix in three ways:
- Wix AI Editor for complete beginners – answer a few questions and get an auto-generated website.
- Wix Classic Editor, the classic drag-and-drop builder – total creative freedom without touching code.
- Wix Studio, a full professional design toolkit – advanced CSS grid, responsive canvas, team collaboration and custom logic.
No other builder offers this level of layered access. Whether you’re a novice blogger or an agency designer building multi-page websites, Wix has tools you can grow into – without leaving the platform.
Key Benefits of Wix
Let’s take a closer look at what Wix does best.
1. Drag-and-Drop Freedom (No Coding Needed)
The Wix Editor gives you full control over page layout. You can place any element anywhere on the canvas – text, images, videos, galleries, animated icons, buttons, scripts, widgets, forms, and more.
Unlike WordPress, Wix doesn’t rely on rigid block structure. And unlike Squarespace, it doesn’t force you into grid-based templates unless you want it. Result: massive creative control, even for total beginners.
2. 900+ Designer-Grade Templates
Wix provides one of the largest template libraries in the world: 900+ customizable designs sorted by category (business, portfolio, beauty, events, restaurants, photography, coaching, real estate, and more).
Every template is fully responsive – but you can still edit the mobile version separately for best results.
3. Built-In AI Tools
Wix keeps launching AI-powered features that streamline website building and optimization:
- AI Text Generator – rewrites or generates SEO-optimized content
- AI Image Creator – creates visuals directly in the editor
- AI Logo Maker – builds brand assets in minutes
- AI SEO Assistant – suggests keywords, meta tags and schema markup
- Wix ADI – instantly builds full sites using AI and user input
Competitors like Squarespace and WordPress require plugins for similar features, creating additional cost or complexity.
4. Wix App Market: 300+ Integrations
Need advanced booking forms, CRM, chatbots, memberships, portfolios, social media feeds, or email pop-ups? The Wix App Market includes both free and premium plugins covering nearly every business need.
Many apps are developed by Wix itself (e.g. Wix Bookings, Wix Stores, Wix Events, Wix Restaurants, Wix Blog) – providing native, seamless functionality.
5. True All-In-One Platform
Wix handles everything for you: hosting + SSL, domain connection, backups + autosaves, mobile editor, built-in custom code support, 24/7 customer support, Global CDN for performance. You don’t need a hosting provider, FTP access or third-party plugins for essential features – unlike WordPress, which requires manual setup and maintenance.
6. SEO-Ready + Fast Loading
Wix has evolved massively in terms of SEO. It now includes custom meta tags and structured data, automated redirects and canonical tags, schema markup builder, AMP and lazy-loading for blogs, pre-rendering for better indexing, Wix SEO Wiz (step-by-step setup checklist).
Sites built with Wix can rank just as well as sites built on WordPress – when optimized properly.
7. World-Class eCommerce Tools
Wix Stores lets you launch an online store with unlimited products (physical, digital, subscriptions), multiple payment gateways, abandoned cart recovery, coupons and promotions, multi-currency and international shipping, full store analytics, print-on-demand integrations etc.
Unlike Shopify, there’s no need to add apps for basic features. And unlike Squarespace, Wix supports advanced selling options like subscriptions, preorders, and product customization.
Core Tools and Features Overview
| Wix Feature | What It Does |
| Wix EditorWix StudioWix AI EditorWix App MarketWix Blog Wix BookingsWix StoresWix CRMWix SEO ToolsWix Analytics | Build sites visually with drag-and-drop Advanced design workspace for agencies Auto-generates full sites using AI 300+ plugins and integrations Native blogging system with tags, galleries, categories and scheduling Appointment and scheduling system Full-scale eCommerce platform Built-in client management AI metadata, redirects, schema etc. Traffic, sales, engagement, funnels and heat maps |
Who Should Use Wix?
Wix is ideal for:
- Small and medium business websites
- Online stores and service-based businesses
- Freelance creatives and personal portfolios
- Coaches, bloggers, authors, musicians, photographers
- Event and restaurant sites
- Web designers who want no-code full control
Wix Studio is especially beneficial for agencies offering client work – allowing white-labeling, global styles, team roles and hand-over modes.
Wix Limitations (and Workarounds)
While Wix is extremely powerful, it’s not perfect.
1. Template Switching Is One-Way
You can’t change templates in 1 click like on Squarespace. Want a redesign? You need to rebuild or duplicate the site layout manually.
➡ Solution: Plan branding early; use reset layouts instead of full templates to save time.
2. Not as Flexible as WordPress for Complex Custom Logic
If you’re building large-scale web applications, membership networks, or tons of database-driven content, Webflow or WordPress may be more suitable.
➡ Solution: Use Wix Velo (built-in dev environment) if you’re a developer.
3. Premium Plans Can Get Pricey
Wix has transparent pricing, but adding apps and premium storage can make costs higher than WordPress shared hosting.
➡ Solution: Choose Business Unlimited or Business VIP for scalable value.
Wix Pricing (2025 Plans Overview)
| Plan | Best For | Monthly Price* |
| Free | Personal testing | $0 |
| Light | Personal site / portfolio | $17 |
| Core | Basic business site | $29 |
| Business | Full business + eCommerce | $39 |
| Business Elite | Advanced eCommerce & automation | $159 |
| Wix Studio | Professional agencies | $34 (per site) |
*Pricing may vary based on region and annual billing.
Final Verdict: Is Wix Worth It in 2025?
Absolutely – Wix still holds the title of the best all-in-one website builder in the world.
It combines the flexibility and design control that surpasses Squarespace, while maintaining far greater simplicity than WordPress and offering more built-in tools and automation than Webflow. On top of that, Wix has the strongest ecosystem of apps, AI-powered features, reliable hosting, and hands-on support.
Whether you’re building a quick landing page or a full-scale online store, Wix equips you with everything you need to design, publish and grow – all without ever needing to migrate to another platform.
If you’re looking for a platform that blends ease of use with powerful design freedom, business-ready features, and long-term scalability, Wix is the undisputed choice in 2025.